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I hear this story more often than I'd like - CRM implementations can definitely go sideways, and it sounds like you experienced the classic challenges of poor adoption and data issues. Those failures usually come down to three things: inadequate training, trying to do too much at once, and not getting buy-in from the sales team upfront...
Overcome negative past experiences with similar solutions or vendors in your category.
sales
past-experience, trust-recovery, risk-reduction
one-time payment