Social Media Ads — Meta + Google Campaign Builder — 50 Prompts

Stop Burning Ad Budget — 50 Prompts That Build Campaigns Like a $15K/Month Agency

Most businesses waste 40-60% of their ad budget on poorly structured campaigns, wrong audiences, and untested creatives. These 50 prompts build the campaign architecture, testing frameworks, and optimization systems that performance marketing agencies charge $15K/month to execute.

Every prompt is built from managing $5M+ in combined ad spend across Meta Ads, Google Ads, and TikTok Ads — producing campaign structures that scale from $500/month to $500K/month.

What's Inside — 50 Expert Prompts

Campaign Architecture (Prompts 1-12)

• 1. Meta Ads Campaign Structure — Creates full campaign architecture for {{business_goal}}: campaign objectives, ad set segmentation, audience strategy, budget allocation, and creative variants. Uses CRTSE framework with media buying expertise.
• 2. Google Ads Account Structure — Designs account architecture for {{business}}: campaign types (Search, Shopping, Performance Max, Display), ad group structure, keyword strategy, and bidding.
• 3. Full-Funnel Campaign Design — Maps campaigns to customer journey for {{product}}: awareness, consideration, conversion, and retention with cross-platform coordination.
• 4. Budget Allocation Framework — Distributes {{monthly_budget}} across platforms and campaigns: funnel stage allocation, platform split, testing budget, and scaling rules.
• 5. Campaign Launch Checklist — Pre-launch verification for {{campaign}}: pixel/tag setup, audience validation, creative specifications, tracking parameters, and conversion actions.
• 6-12. Additional prompts covering: TikTok Ads architecture, YouTube Ads strategy, Shopping/Performance Max setup, app install campaigns, local advertising, B2B LinkedIn ads, and cross-platform attribution setup.

Audience & Targeting (Prompts 13-24)

• 13. Audience Strategy Builder — Designs audience layers for {{product}}: interest-based, behavior-based, custom audiences, and lookalike audiences with exclusion strategy.
• 14. Lookalike Audience Optimizer — Creates optimal lookalike audiences for {{business}}: source audience selection, percentage testing, country targeting, and refresh strategy.
• 15. Retargeting Architecture — Multi-tier retargeting for {{funnel}}: website visitors, engagers, cart abandoners, past customers with frequency caps and exclusions.
• 16. Custom Audience Builder — Creates custom audiences from {{data_source}}: CRM lists, website events, app activity, and engagement data with GDPR/privacy compliance.
• 17-24. Additional prompts covering: Google Ads keyword research, negative keyword strategy, placement optimization, demographic targeting, seasonal audience adjustment, competitor targeting, B2B audience building, and audience testing framework.

Creative & Copy (Prompts 25-36)

• 25. Ad Creative Testing Framework — Systematic creative testing for {{product}}: hook variations, body copy tests, CTA tests, format tests, and statistical significance tracking.
• 26. Ad Copy Generator — Creates ad copy variations for {{product}} on {{platform}}: headlines, descriptions, primary text, and CTAs with character limit compliance.
• 27. Video Ad Script Writer — Scripts for {{ad_format}}: hook (0-3s), problem (3-8s), solution (8-20s), proof (20-25s), and CTA (25-30s) with platform-specific adaptations.
• 28-36. Additional prompts covering: UGC-style ad scripts, carousel ad design, responsive ad optimization, landing page copy, ad-to-landing-page message match, creative fatigue detection, competitor ad analysis, seasonal creative strategy, and AI-generated creative optimization.

Optimization & Reporting (Prompts 37-50)

• 37. Campaign Optimization Playbook — Weekly optimization for {{campaign}}: metric analysis, bid adjustments, audience refinement, creative rotation, and scaling decisions.
• 38. Attribution Model Designer — Sets up attribution for {{business}}: model selection, cross-platform tracking, conversion windows, and incrementality testing.
• 39. Performance Report Builder — Creates client/stakeholder reports for {{period}}: KPI dashboard, trend analysis, spend breakdown, and actionable recommendations.
• 40-50. Additional prompts covering: CPA reduction strategy, ROAS optimization, scaling framework, budget pacing, automated rules setup, Google Analytics 4 integration, conversion rate optimization, landing page testing, competitive spend analysis, annual strategy planning, and media plan template.

Each Prompt Includes

• {{Variable}} slots — Business, budget, platform, and goal customizable
• Platform-specific settings — Exact campaign, ad set, and ad configuration
• Technique annotation — Chain-of-thought, tree-of-thought, CRTSE, few-shot
• Budget implications — Minimum viable budget and expected returns
• Anti-patterns — Ad mistakes that burn budget and trigger account restrictions

Who This Is For

• Marketing managers running paid campaigns in-house
• Freelance media buyers managing client ad accounts
• E-commerce brands scaling paid acquisition
• Startup founders running their first paid campaigns
• Agency owners who need scalable campaign frameworks

What Makes This Different

• Multi-platform — Meta, Google, TikTok, and LinkedIn in one system
• Budget-scalable — Works from $500/month to $500K/month
• Testing-driven — Statistical rigor built into every optimization prompt

Works With

ChatGPT (GPT-4+), Claude (Sonnet/Opus), Gemini Pro. Best with Claude for strategy and analysis, ChatGPT for creative copy.