Diwali falls on Sunday 8 November 2026, with Dhanteras two days before and Bhai Dooj two days after. This kit gives a small business the words and the plan for those five days: 40 captions in English and Hinglish, one offer per day, six broadcast templates, a GST invoice note for festive discounts, a free-Canva design brief and a posting schedule.
What You Get
- 40 captions. 14 for WhatsApp, 14 for Instagram and 12 for LinkedIn, in English and Hinglish, each dated to a festival day and in a markdown file and a CSV with character counts.
- Five-day offer calendar. One offer per day from Dhanteras on 6 Nov to Bhai Dooj on 10 Nov, each with a reason, a suggested discount range, post times and an honest-offer caution.
- Margin check workbook. Enter price, cost and GST. It returns the discounted price, the margin after discount and the extra sales you need to keep the same gross profit, with a ladder from 5% to 30%.
- Six broadcast templates. WhatsApp messages in English and Hinglish plus email subject lines for the teaser, Dhanteras launch, Diwali greeting, loyalty offer, last call and thank-you, with opt-out wording.
- GST discount invoice note. An invoice layout, printable note citing section 15(3)(a) of the CGST Act, and guidance on bundles, free gifts and post-sale cashback, with a prompt to confirm with your accountant.
- Design brief for free Canva elements only. Sizes, a hex palette, font pairs, free-element search terms, a per-day design list and a pre-publish checklist that rules out paid elements.
- Posting schedule. A day-by-day timetable in IST with puja-window rules, a morning routine and the metrics to log, as markdown and CSV.
- Honest-offer rules. Short rules on price claims, stock counts, end times and delivery promises that keep festive marketing credible.
How to Use
- Open the margin workbook and test the discount your business can afford.
- Choose one offer per day from the calendar and set a real end time for each.
- Build five designs from the Canva brief using free elements only.
- Replace the bracketed slots in the captions and templates and edit the shipping promises.
- Post on the schedule, reply within the hour, and log orders and margin each evening.
- Send the thank-you messages on 11 Nov and keep the numbers for next year.
Who This Is For
- Small shop owners selling gifts, food, clothing, decor or services in India.
- D2C founders running their first Diwali campaign.
- Freelance social media managers handling several small clients.
- Solo consultants who want a Diwali note and offer for LinkedIn.
Replace every bracketed slot with your own numbers before you post. Browse more in the social media content collection, or try Diwali 2026 Budget Planner.
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