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All Tools›SEO & Content›Instagram Engagement Rate Calculator

Instagram Engagement Rate Calculator

Check your engagement rate with industry benchmarks

SEO & ContentFREEYour data never leaves your browser

Optional

Optional

Formula: ((Likes + Comments + Shares + Saves) / Followers) x 100

Enter your follower count and engagement metrics to see results.

Industry Benchmarks

Fashion & Beauty

1.5%

Food & Cooking

2.5%

Tech & Gadgets

1.2%

Travel

2%

Fitness & Health

1.8%

Photography

2.2%

Business & Finance

1%

Entertainment

1.7%

How to Use

1

Enter your total follower count

2

Add average likes and comments from your last 12 posts

3

Optionally add average shares and saves for a more accurate rate

4

View your engagement rate, rating badge, benchmarks, and brand deal estimates

Frequently Asked Questions

Engagement Rate = ((Likes + Comments + Shares + Saves) / Followers) x 100. This tool uses the follower-based method, which is the industry standard.

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